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ABC of Architects Colors Importance in Visual Perception


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Colors are one of the most important things surrounding us from aesthetics point of view, they can change perspective, manipulate dimensions, even evoke feelings if used right. In the same manner the colors are influencing our subconscious and actions, reactions, they could raise your blood pressure or even suppress your appetite.

Specialists are using colors in various ways on everyday basis  to manipulate the perception of an item or business brand. Red means stop as much as green can mean go, depending on your perception and experience, every color can manipulate your perception, and such common experiences as the red light and green light are the ones that will guide us to a common understanding and perception worldwide.

Wikipedia states:

“Color or colour (see spelling differences) is the visual perceptual property corresponding in humans to the categories called red, blue,yellow, green and others. Color derives from the spectrum of light (distribution of light power versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra. By defining acolor space, colors can be identified numerically by their coordinates.

Because perception of color stems from the varying spectral sensitivity of different types of cone cells in the retina to different parts of the spectrum, colors may be defined and quantified by the degree to which they stimulate these cells. These physical or physiologicalquantifications of color, however, do not fully explain the psychophysical perception of color appearance.

The science of color is sometimes called chromaticschromatographycolorimetry, or simply color science. It includes the perception of color by the human eye and brain, the origin of color in materials, color theory in art, and the physics of electromagnetic radiation in the visible range (that is, what we commonly refer to simply as light).”

Further on is a link towards an important video for each one, the color equilibrium expressed in a simple graphic manner manages to create entertainment and interaction, the audio clearly adds a happy note as well embracing the colors and animations.



 Quick Architecture Lesson in 26 Letters 2013

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