How would you imagine the headquarters of Beats by Dre? Sophisticated, dynamic, refined and colorful, extraordinary words describing the design of an impeccable building located in Culver City, California. The establishment covers 105,000 square feet and it nestles all the three different elements of the company`s operations.
Envisioned with great ingeniousity and the perfect Beat Vibe by the Los Angeles-based Bestor Architecture, the new Headquarters has moved on from the industrial chick office style that`s widely spread at the moment towards an interior design full of the company`s colors, elegance, sophistication and quality, the values with which Beats are infusing their objects.
The Beats by Dre headquarters in Culver City California is composed out of three sectors, Building A contains the sales, marketing, finance and administration units along with creative lounge areas, colorful and vibrant reception areas and communal work space. In the Building B the social activity hub resides, this hub generates human cohesion by bringing employees together in common areas like mixing studios, coffee bar, gym and swing space. In Building C the magic happens, here is the home of cutting edge acoustical testing labs of Beats, nearby the engineering and developing Hubs are processing results and forge the spectacular object. All the 3 cores are interconnected to facilitate easy interaction and sharing ideas .
In the interior design, offices are gaining aesthetic values through a coziness and warmth generated by the use of wood. The perspectives have been studied and manipulated into sculptural pieces which are animated by extraordinary lighting additions, emphasizing the great use of colors and textures. The entire establishment tried to generate a continuum of spaces, private spaces being almost inexisitent , open plan zones being merged with co-working zones beautifully to encourage team building and extraordinary cooperation.
“Exquisite and urbane, the Beats headquarters boasts a touch of class that one tends to associate with their headphones and audio devices. A perfect fit indeed!”