About Us

Homesthetics in a Nutshell

Homesthetics was founded in Bucharest in October 2012 by four architecture students and a civil engineer — a public notebook of the buildings, artworks, and objects they considered worth keeping. The publication that grew from it now covers architecture, interior design, and art in all its forms, and is read around the world.

It is written and vetted by a small team of architects and accredited specialists under founder and architect Anton Giuroiu, and is the sister publication of Architecture Lab.

Mission

The conviction has not changed since 2012 — that the knowledge architects carry should not stop at the profession’s door. Homesthetics gathers the rooms, buildings, and works of art worth learning from, across interior design, architecture, and the crafts of the hand, and sets beside each one the reasoning an architect would bring to it — the clearances, the light, the materials. Inspiration is everywhere; understanding is what Homesthetics adds, and it is offered freely, to anyone, as it has been from the first day.

Advice is measured against the references of the discipline itself — planning guidelines, lighting handbooks, building codes — on the understanding that a room must serve its life long after it photographs well. The editorial policy sets out the standard in full.

Product testing shaped an earlier chapter of the publication — more than 7,000 products passed through the team’s hands, reviewed independently and without manufacturer influence. That work trained the judgment on these pages, though it is no longer where the attention goes.

A Note on the Archive

Homesthetics is undertaking the most extensive revision in its history. The archive is being re-researched guide by guide against the standards its architects use in their own work, and what falls short is retired. Articles change; some disappear. What remains carries the names of the people who checked it.

How We Work

Every article is signed. Authors are real people with public profiles, and the core contributors are architects and accredited specialists whose credentials are documented below and linked to their sources. Fact-checked articles name the reviewer beside the author; errors, once found, are corrected and noted on the article itself. Judgment throughout is human — software, including AI, assists with research and production under the review of a named editor accountable for the result.

Where reviews and recommendations remain on the site, they are editorially independent. A small commission reaches the publication when readers buy through certain links, and it has no bearing on what is recommended — no manufacturer pays for inclusion, ranking, or favorable language. The editorial policy holds the detail.

Corrections and inquiries reach the editors at [email protected].

Homesthetics publishes on Twitter, Facebook, Pinterest, and YouTube.

Meet The Homesthetics Team

Anton Giuroiu | Architect — Founder & CEO

Anton is a Bucharest-based architect, a graduate of the Ion Mincu University of Architecture and Urbanism with a focus on restoration and industrial heritage, and Co-founder of sculpta, a Bucharest studio whose MORA35 residential project won A’Design and Arch Design awards in 2022. He founded Homesthetics in October 2012, while still an architecture student, as a place to save the buildings, artworks, and objects that inspired him — the notebook this publication grew from. Since 2017 he also leads Architecture Lab, where he directs Architecture Lab Magazine as Editor-in-Chief.

As a design expert he has been quoted by Redfin, Apartment Therapy, and Bustle — in each case, as the founder of Homesthetics.

Read all articles by Anton | Follow him on LinkedIn

Cristina Giuroiu | Architect — Anthropometrics & Technical Illustration

Cristina is a registered architect with the Romanian Order of Architects under registration number 10862, a 2017 graduate of the Ion Mincu University of Architecture and Urbanism, and Co-founder of sculpta, where she co-designed the award-winning MORA35 residential project. On Homesthetics, she creates the architectural drawings, diagrams, and anthropometric references that accompany the guides — the clearances, reach zones, and proportions drawn to the same standards she works from in practice. She is also Editorial and Design Director of Architecture Lab Magazine, and her work centers on sustainable, energy-efficient design — buildings made to last generations.

Read all about Cristina Giuroiu | Follow her on LinkedIn

Dylla Setyadji | Architect & Illustrator — Art Lead

Dylla is an architect and illustrator, and the Art Lead of Homesthetics. Everything drawn, painted, or designed for the publication passes through her hands — the custom graphics and illustrations across the site, and the artwork in its guides — in a style of delicate line and balanced pastel color that has become part of how Homesthetics looks. She trained as an architect while building the publication’s art practice, and works across pastels, watercolor, oils, and digital media.

Dylla also vets the art content itself. The painting tutorials on the Homesthetics YouTube channel are her real work at the easel, and the brushes, papers, pencils, and styluses reviewed on the site are tested by her before a word is written about them — judgment formed with the tools in hand, not from a spec sheet.

Read all articles by Dylla | Follow her on LinkedIn and Behance

Bogdan Profir | Architect Contributor

Bogdan has been part of Homesthetics from the very beginning — he joined in 2012 while studying architecture at the Ion Mincu University of Architecture and Urbanism alongside Anton, and his well-researched, in-depth articles may be among the first anyone ever read here. He is a practicing architect in Bucharest, specialized in medium to high-rise collective housing — the scale of building where planning guidelines, structural discipline, and daily livability meet — and he still returns to Homesthetics for the occasional article and architect’s review.

Read all articles by Bogdan | Follow him on LinkedIn

Andrei Vasiliu | Architect Contributor

Andrei is a practicing architect in Bucharest, Romania, and a graduate of the Ion Mincu University of Architecture and Urbanism, where he studied alongside Anton and Bogdan. On Homesthetics he writes on architecture and design with a historian’s instinct — his pieces trace where a style, a building, or an object comes from before saying anything about where it belongs in a home. The same patience shows in his hands: away from practice, Andrei builds ultra-realistic historical dioramas, painted and sculpted to details most people would need a magnifying glass to notice.

Read all articles by Andrei | Follow him on LinkedIn

Andrew Beverley | Acoustics, Noise Control & Soundproofing

Andrew is an accredited acoustics and noise control specialist based in Leeds, United Kingdom. He works as ClearSound Acoustics Manager at John Atkinson Interiors and is an Associate Member of the Institute of Acoustics, holding the Institute’s Diploma in Acoustics and Noise Control. His path into construction acoustics ran through nearly a decade in the music industry, followed by more than five years designing and installing acoustic treatments, noise barriers, and damping structures. On Homesthetics, Andrew writes, reviews, and fact-checks the soundproofing content — guidance from someone who installs these systems for a living. He holds the same role at Architecture Lab.

Read all articles by Andrew | Follow him on LinkedIn

In the Press

The publication’s editors are cited as design experts by international media. Anton Giuroiu has been quoted by Redfin, Apartment Therapy, and Bustle — in each case, as the founder of Homesthetics.